Inspired by Kurt Vonnegut’s lecture on “the simple shapes of stories,” I’ve previously riffed on The Simple Shapes of Startups. More recently, however, I discovered that customer stories too have archetypical shapes.
These archetypical shapes take form when you plot customer happiness over time as customers hire and
You’ve probably run into the jobs-to-be-done framework/theory. I did several years ago when I first stumbled into the Milkshake Study…
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