Problem/Solution Fit

Inspired by Kurt Vonnegut’s lecture on “the simple shapes of stories,” I’ve previously riffed on The Simple Shapes of Startups. More recently, however, I discovered that customer stories too have archetypical shapes. These archetypical shapes take form when you plot customer happiness over time as customers hire and

You’ve probably run into the jobs-to-be-done framework/theory. I did several years ago when I first stumbled into the Milkshake Study…