The singularity moment of a product is not
when you write your first line of code or raise your first round of funding, but when you create your first customer.
You go from nothing to creating value.
Every business, whether it’s Amazon, Google, or Facebook, started this way — with one before the millions (or billions).
While one might seem too simple to strive for, it’s not.
To get one good customer,
you need to get ten times as many people actively using your product.
To get 10 active users,
it would be best if you got ten times as many people interested in your product.
So to get one good customer,
you need to start with at least 100 people.
Not so easy after all…
(Image credits: O’Neill cylinder rendering by Lightfarm Studios)