Ash Maurya

Then join us for our free 4-part Foundations Winter 2022 cohort, where we'll break down the process for evaluating new startup ideas and show you a step-by-step process for putting your idea on solid footing.   This series is delivered over three weeks and is 100% free for aspiring founders, entrepreneurs,

For the past several years, I have been sharing all my raw (and not so raw) thoughts on Lean Startup, Lean Canvas, Continuous Innovation, and LEANSTACK on this blog. As LEANSTACK has grown, I've decided to split and reorganize things differently.   Moving forward, I will be posting on three separate

Inspired by Kurt Vonnegut’s lecture on “the simple shapes of stories,” I’ve previously riffed on The Simple Shapes of Startups. More recently, however, I discovered that customer stories too have archetypical shapes. These archetypical shapes take form when you plot customer happiness over time as customers hire and

Time flies. It’s been ten years since the last edition of Running Lean. Since then, I’ve spent thousands of hours training and coaching hundreds of product teams, coaches, and stakeholders worldwide. My goal was to test further and refine the systematic step-by-step process laid out in the book

How I learned to stop procrastinating and start realizing that now is the best time to launch or pivot a new product offering or startup – yes, despite the pandemic. Were you in the middle of launching a new product or startup when the pandemic hit? Like many entrepreneurs, you probably

(This is a guest post by Alejandra Gonzalez, a seasoned business model strategist, product owner, and innovation coach. In this post, Alejandra shares her perspectives on when and how to incorporate lean, agile, and design thinking into your product lifecycle. Enjoy… -Ash) As a product design manager and portfolio owner,

Getting to product/market fit (aka the inflection point in the hockey-stick curve when a product's traction starts rapidly growing) is one of the most significant milestones for a startup. The challenge, of course, is that product/market fit takes roughly two years on average to achieve, and 80% of

Successful businesses are more alike than unalike. They share a common universal goal and employ a systematic approach to building a…

Time is our scarcest resource. Other resources like money and people can fluctuate up and down, but time only moves in one direction.